Category Archives: Business Products & Services

What Is Greenwashing?

What Is Greenwashing?
By Carlyann Edwards,

You’ve probably heard of whitewashing, defined as the glossing over or covering up of scandalous information through a biased presentation of facts. But greenwashing isn’t as well known. It occurs when a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact. Environmentalist Jay Westerveld coined the term in 1986 in a critical essay inspired by the irony of the “save the towel” movement in hotels.
Origins of greenwashing

The idea of greenwashing emerged in a period when most consumers received their news from television, radio and print media, and didn’t have the luxury of fact-checking in the way we do today. In the mid-1980s, oil company Chevron commissioned a series of expensive television and print ads to broadcast its environmental dedication. But while the infamous The People Do campaign ran, Chevron was violating the Clean Air Act, Clean Water Act and spilling oil into wildlife refuges.

Chevron was far from the only corporation making outrageous claims. In 1991, chemical company DuPont announced its double-hulled oil tankers with ads featuring marine animals prancing in chorus to Beethoven’s “Ode to Joy”. It turned out the company was the largest corporate polluter in the U.S. that year.

Greenwashing has changed over the last 20 years, but it’s certainly still around. As the world increasingly embraces the pursuit of greener practices, corporate actors face an influx of litigation surrounding misleading environmental claims.

In February of 2017, Walmart paid $1 million to settle greenwashing claims that alleged the nation’s largest retailer sold plastics that were misleadingly touted as environmentally responsible. California state law bans the sale of plastics labeled as “compostable” or “biodegradable,” as environmental officials have determined such claims are misleading without disclaimers about how quickly the product will biodegrade in landfill.

Even the water industry tries to overrepresent its greenness. How many plastic bottles have you seen with colorful images of rugged mountains, pristine lakes and flourishing wildlife printed on their labels? Arrowhead promotes its Eco-Slim cap and Eco-Shape bottle while claiming, “Mother Nature is our muse.”

“The core theme has stayed the same,” said Philip Beere, founder of sustainability content marketing company g Communications. “The No. 1 violation is embellishing the benefit of the product or service.”

Beere said he believes greenwashing is rarely caused by malicious plots to deceive, but is more frequently the result of overenthusiasm, and it’s easy to see why marketers are enthusiastic. Sixty-six percent of consumers would spend more on a product if it comes from a sustainable brand, according to Nielsen’s Global Corporate Sustainability Report, a figure that jumps to 72 percent among millennials.
Brainwash or Greenwash?

With the belief that consumer demand for sustainability is the frontier of our transition to a greener, fairer and smarter global economy, Futerra’s 2015 Selling Sustainability Report offers 10 basic rules for avoiding greenwashing.

Fluffy language: Words or terms with no clear meaning (e.g., “eco-friendly”)
Green products vs. dirty company: Efficient light bulbs made in a factory that pollutes rivers
Suggestive pictures: Images that indicate an (unjustified) green impression (e.g., flowers blooming from exhaust pipes)
Irrelevant claims: Emphasizing one tiny green attribute when everything else is un-green
Best in class: Declaring you are slightly greener than the rest, even if the rest are pretty terrible
Just not credible: “Eco-friendly” cigarettes, anyone? “Greening” a dangerous product doesn’t make it safe.
Gobbledygook: Jargon and information that only a scientist could check or understand
Imaginary friends: A label that looks like a third-party endorsement … except it’s made up
No proof: It could be right, but where’s the evidence?
Outright lying: Totally fabricated claims or data

There are plenty of wonderful companies telling their environmental stories to the world, and even some who aren’t that should be. The incidence of “pure greenwash,” purposeful untruths or impacts of products, is not that prominent. However, there’s a lot out there that gets close. Beere describes the buzzwords commonly used to greenwash as a “slippery slope” and advises any company ready to go down it to invest in educating their marketers.

“Eco-friendly,” “organic,” “natural” and “green” are just some examples of the widely used labels that can be confusing and misleading to consumers. If you’re ready to slap some grass on your logo, be transparent with customers about your company’s practices and have information readily available to back it up.

One example of transparency is activist outdoor clothing retailer Patagonia. Unlike most companies, Patagonia doesn’t sugarcoat its use of chemicals or the fact that it leaves a footprint. The company’s sustainability mission is described as a “struggle to become a responsible company.”

“We can’t pose Patagonia as the model of a responsible company,” the website reads. “We don’t do everything a responsible company can do, nor does anyone else we know. But we can tell you how we came to realize our environmental and social responsibilities, and then began to act on them.”

Do your best to tell your sustainability story and avoid greenwashing. After all, we all know how costly a trip to the cleaners can be.

3 Wellness Tips from Someone With Experience

Can You Still Get the Leadership Skills that You Need?

There is nothing that is as important in anything that we do like leadership. Having strong leadership abilities may be the difference between success and failure. When we talk of leadership, we are not referring to when people are being directed to act. The ability to give motivation to people when things are failing is also leadership.

A good number of successful business have demonstrated strong leaders. Most of these companies have managed to survive simply because of the charisma of their leaders.

There are people who are natural-born leaders. Their strength lies in the ability to lead others. They put little effort in achieving their objectives but end up getting massive results.

Unfortunately, there is also another group of people who don’t have these skills. The biggest problem that they have is the confidence problems. The great news is that you can learn these skills. When you take these classes, you will be taken through the right steps to become a better leader.

Any leader is supposed to shoulder certain responsibilities. People will always praise you when your project is successful. If you happen to fail, then the blame will fall on you.

By now, you must have come across an advert that teaches people to become better leaders. However, the shortcomings of the majority of these classes is that they are taught by people who have less experience. They just want to make quick money at your expense.

If you are serious about learning the tricks of becoming an effective leader, it would make sense if you learned from the people who are leaders themselves. You need to look at their portfolios and what they have achieved. A good coach is the one that practice what they preach.

James Arthur Ray is one of these mentors. Other than being a leadership coach, James Arthur Ray is also a best seller author, and a motivational speaker. Many people have trusted James Arthur Ray because he was able to turn his life around. He was serving a prison sentence for negligent homicide. It is through his time in prison that he managed to find his true purpose.

He has published many books and has managed to help people to turn their lives around. When you look around, you will realize that there are many people who have had positive impact to their lives because of James Arthur Ray. If you need a proven leadership counselor, make sure that you get in touch with James Arthur Ray today for better results.

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A Beginners Guide To Lenders

Benefits of Small Business Loans.

Having a business these days has become the desire for every individual due to the various benefits one gets as a business owner. It does not matter the size of the business that you want to start, you will need enough capital to do it. Do not worry yourself about the amount of capital to start your business, you will get business loans to help in boosting your business. Asha enterprise is founded by Curt Kramer to help in boosting your business capital for your private investment. For small business that do not want to go to the local banks for business loans, Curt Kramer came up with the idea to help them with their business capital. You will be able to start a business using Curt Kramer Asha enterprise resources. Asher enterprise ran by Curt Kramer will be happy when they realize that your business has succeeded. Business loans to boost your business will guarantee you some few advantages.

Traditional sources, as well as FinTech loan lending companies like Asher enterprise, founded but Curt Kramer. Your small business enterprise will be in constant need of funds which will enable you to expand your business. Edging your competitors, as well as revenue generation, are some of the ways that you can use your business loan. Getting a loan to boost your business is highly recommended when you are looking forward to expanding your business. For you to enhance cash flow for your business, it will be important to use business loans. Your business loan will not be tied to your credit histories because Curt Karmer will make the final decision on your case. Positive economic look, as well as the government support, will enable you to finance your new business as well as expanding your existing small business. To enable your business to run smoothly, accessing business loans will make it efficient as well as effective. It is crucial to select a business loan that fits your SME’s needs. Due to the presence of customized business loans using the right people to aid in choosing the right people like Curt Kramer should be your priority.

You will benefit from competitive business loan interest rates regardless of the lending company you use to get the loan from to boost your business. Collateral are not needed whenever you want to access a business loan. Curt Kramer will look at your potential as a business owner and make a decision on the amount of money that you can get without earlier creditworthiness. To have advice on business loan Curt Kramer will listen to you.